A Brief Automotive History of Land Rover

March 22nd, 2017 by



For nearly three quarters of a century, the name Land Rover has been synonymous with groundbreaking achievements in four-wheel drive and off-road performance technologies and capabilities—not to mention luxury. Here, we’ll take a brief look at the history of the storied British SUV mark and explore a bit of the trajectory of these world-class utes for the future. Join us as we guide you back to England in 1947, and when you’re finished take the drive from Wayne or Newton Square to Land Rover West Chester.

The Early Days

The story of Land Rover goes back to the early postwar years. In 1947, Maurice Wilks was working with his brother, Spencer, on the design of a new prototype 4×4 that used a Jeep chassis and axles. This would eventually become what the Rover Company called the “Land Rover Series,” which got off the ground in 1948. Before long, Land Rover would become synonymous with excellence in off-road performance throughout the world. In fact, by 1951 Land Rover had proven itself to the extent that King George VI honored the brand with a Royal Warrant.

Continued Greatness

After a number of years under the management of the British Leyland Motor Corporation for a number of years, Land Rover gained its own company name and organization in 1978 while remaining under the umbrella of British Leyland. Other major landmarks over the years include:

  • Introduction of the Land Rover Range Rover – 1970
  • Acquisition by BMW – 1994
  • Introduction of Land Rover Range Rover Sport – 2005
  • Acquisition by Tata Motors – 2008
  • Fourth-generation Land Rover Range Rover unveiled – 2012

Building the Legacy of Tomorrow

Over the many years that have passed since the early days with Maurice Wilks, Land Rover has gone through a number of different stages and changes, moving from a primitive off-road machine targeted at rural farmers to becoming one of the most high-end luxury vehicles in production worldwide. One thing that has never changed, though, is the brand’s commitment to achieving the highest levels of off-road prowess and blazing an innovative path into the future.

Experience the Heritage of Land Rover Today at Land Rover West Chester

At no point in its history has Land Rover veered away from a genuine commitment to world-class performance and features. This remains to be the case today, as you can witness when you tour the full inventory of new Land Rover SUVs at Land Rover West Chester. Our dealership is conveniently located just a short drive from Wayne and Newton Square at 1568 West Chester Pike in West Chester, PA. We open at 9:00 a.m. Monday through Saturday, and you’re always welcome to contact us at (800) 445-0819 with any questions.